Beside that I do blogging just for fun, I also would like to use my blog as a tool to promote my business. So I came across some literatures on how to do so.  Paul Thewliss, a senior web communication professional with extensive experience of content management system on blogging platform, authored a book title “Wordpress for Business Blogger” and without no doubt I can tell you, this is the best book a businessman should have, if they want to leverage wordpress blog as their marketing tools, or for blog newbie (like me) who want to drive effectiveness of their blog for traffic and income

This book deals with using WordPress and third-party tools to manage and optimize our blog, focusing on the business aspects of blogging. It is not an introduction to WordPress and does not cover the basics such as installation or how to post. Most readers will already have an established WordPress blog or will at least be in the advanced stages of planning one.

This book will take us beyond the basics of WordPress, helping us take full advantage of its rich and powerful features to transform our basic blog into a more advanced and professional blog as quickly and painlessly as possible. We will learn everything we need to know to extend and grow our business blog. We will learn to mange the content including images and videos, which will make our blog more appealing. We’ll also learn how to market and measure the success of our blog using Google web applications and other popular tools. So, if want to transform our business blog to give a kick start to our business this book is for definitely for us.

What we will learn from this book?

• Develop a `blogging business plan’: clarify our blogging goals and sketch out a process for achieving them in WordPress
• Build a custom theme: so that the look of our blog immediately communicates our brand to visitors
• Engage with the blogosphere: create beneficial relationships with other bloggers, making the most of each other’s traffic and customers
• Optimize our site for search: incorporate good SEO practices into our blog posting and planning
• Use social media marketing such as Digg, Reddit, Facebook, and Del.icio.us to drive traffic to our blog
• Monitor visitors and analyze their activity using WordPress.com stats, Feedburner for your RSS feeds, and Google Analytics
• Manage adverts and implement revenue-generating features using Google AdSense with the Adsense Manager plugin
• Incorporate multimedia on our blog, including video and image galleries

Buy this book if you are seriously going to promote your business through wordpress.

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