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Enhance our web content by analyzing our visitor using free web statistic tool

10 August 2009 2 Comments

webstatistic Like a relationship, webmaster and web visitor need to know each other, and web statistic is one thing that could be used by webmaster to know their visitor profile. Install 3rd party software like webstats or webalizer is one of available solutions, but unfortunately some hosting company won’t allow to install such software into their server while other would asking for more charge. No need to worry, there are some free web statistic tool available on internet and we can use them to address this webmaster-visitor relation problem.

Google Analytics

This probably most famous tool on internet for this web statistic category, aside than plenty of useful feature that webmaster can use to analyze visitor information, Google brand on this product also play role to its popularity.

To collaborate Google Analytics with our web, we have to register our web using our google account, then we need to verify our web by place specific meta value on its header, last step is to attach code into any page that we want Google analytics to record it statistic.

Google Analytics provide information about our visitor detail like their demography, system information and access loyalty information. Google Analytics also capture link referrer and content that would be accessed by our visitor.

Target feature, allow us to setup target on specific page and compare progress of actual stat against this setup.

Web-Stat.Com

Web-Stat is another powerful web statistic tool, it give us very detail yet easy to read information about our visitor. Nice readable graphic where we can custom between many available indicator as well as its period will help us a lot on reading our visitor profile. Web-Stat service cover geographical, individual visitor data, traffic over time and period, visitor repeat statistic, source origin and visitor navigation profile.

Cool things from Web-Stat is they will help their member with some sophisticated tool that will help webmaster to leverage their content based on their web statistic. Some of those tools are geo-targeting to show customized content to visitor that relevant with their demography, live-streaming visitor report which is handy enough to attract advertiser interest to place their ads on our website, and much more.

Web-Stat available for 30 days free trial and if we would love its service, which I believe we would, we can register for its commercial edition starting from only US$ 5/month

Statcounter.Com

I landed on statcounter.com when I searched for easy yet powerful web countor for my blog. I found statcounter provide many useful feature other than just a counter. Once we register, we can add as many project as we want, each project should be for one website. As other, we need to add javascript code into every page that we want Statcounter would record its statistic.

Statcounter offers us to see summary of our visitor like landing page, exit page, keyword analysis, visitor path and demography, system information and much more. Statcounter also allow us to download its logs on CSV format, where we can use this for our custom analysis using other tool, say Microsoft Excel for example.

Unfortunately for detail information, Statcounter only limit upto 500 records, however they allow us to upgrade for bigger limit with affordable rate :)

What we can have from Web Statistic

There are many benefits we can have from web statistic. Web statistic tool will tell us summary of our visitor, so from this we can understand more our visitor characteristic, build compelling content that relevant with this characteristic and eventually bring more visitor to our web and further allow us to make money more :)

Knowing demography of our visitor will help us to know location of our visitor, which then help us to write any content that popular on these locations. We also can use this information to translate our content into their language, absolutely only if we have enough resource for this :) Demography also help us to define some product that relevant with our visitor location, Chitika for instance, will only work for US & Canada visitor, so if we have more visitor who come from US or Canada, then applying for Chitika program is good option to make money using our web :)

Most popular page will help us to see what are content that looking for by our visitor, so we can enhance other content that not popular or modify most popular content by placing link to other content, so visitor is interesting to surf more to our site.

Keyword analysis, web referrer, system information, bounce rate and other information providing by this web statistic tool also very helpful for us to understanding our visitor profile and build a compelling content based on that profile.

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2 Comments »

  • Dinasty said:

    Hi, I have been used web-stats for years, and have to say they have marvelous job, compare with Google Analytics, web-stats provide some features that easier to use and readable.

  • bookmarking demon discount said:

    the global crisis has affected the internet worl in the positive way, since people are turning online to make money. but what you just shared is very true, by giving quality content can help boost once business either in the downtimes or vice versa.

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